Galaxy 'Chauffeur' advert: blog tasks
1) Who is Audrey Hepburn? A Hollywood star in the 1950s associated with Hollywood glamour and style. She was also a fashion icon and a model. 2) Why did Galaxy select Audrey Hepburn for this advert? Galaxy chose Audrey Hepburn because she provides the audience with pleasures such as nostalgia and intertextuality. This can be seen in the advert as they set it on a luxurious Italian Riviera which reflects Hepburn's hit film Roman holiday. 3) What are the connotations of Audrey Hepburn and celebrity in this advert? Audrey Hepburn: Costume: She is wearing a dress and high heels which reflects her glamourous high end roots and fashion icon. Make up: She is wearing lipstick and eyeliner. Her hair is done up neatly. Props: She has a handbag which suggests she is rich. Setting: A coastline in Italy which is high class because of the buildings and towns. The tagline "Why have cotton when you can have silk?" suggest that why go for cheaper things when you can ...