abdi GCSE media blog

1) Why did Facebook buy Instagram for $1bn in 2012? The reason why Facebook bought Instagram in 2012 for $1 billion because Facebook wanted to avoid the competition between the two companies. 2) What are the benefits for media companies of vertical integration? The benefits for media companies of vertical integration is that they make more profit in every stage of production. 3) What are the benefits for media companies of horizontal integration? The benefits for media companies of horizontal integration is that it  allows companies to widen their audience and find other ways to make money. 4) What is a subsidiary? Subsidiary is in the corporate world, a subsidiary is a company that belongs to another company. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you). Lion king, Harry potter and also marvel. 6) Read this  BBC article on Disney buying 21st Cent...

1) Write a definition of a  passive  audience:   Audiences take in information from the media passively and the message is the same on everyone   2 ) Write a definition of an  active  audience: Is modern and that audiences interact with the information making choices regarding the media 3) Write a definition of the  hypodermic needle  theory:  The audiences are always passive and take in the intended meaning from the producer as it is injected in their minds 4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification: INFORMATION/SURVEILLANCE:   Documentary news  > Why: It teach the audience about things they were unaware of and make them more knowledgeable IDENTITY:  Celebrities  > Why:  Because people may connect with them and form ...

Q1) The preferred reading of the media product is when the designer has only certain people to be in  the post because of how they look or what age and gender they are. Q2) The opposition of the media product is that anyone can be a model for a poster and the producer takes people in and it does not matter how you look Q3) The preferred reading for the Harry Brown trailer is that young people are violent and disrespectful  Q4) All of the youth society are not violent and disrespectful and also aggressive and are the opposite of how they are showed in the trailer 5) The producers want the MacDonald advert to show that the audience want the sand which to be unique and not like any other and also that it has to be realistic and likeable also the colour in the advert can make the sandwich have a better look to it and this can make the sells of the burger more higher The negotiated reading for the MacDonald's advert is that the audience want to know how the burg...

WWW: There is some potential here but also some important lessons for future assessment/exams EBI - You must read and answer the question. You miss out on several marks due to this (e.g Q9) - Learn your camera shots and key technology. 2) - 1) 1/1 2)1/1 3)0/2 4)2/2 5)2/1 6)1/3 7)2/2 8)0/4 9)2/8 I think that i did not achieve full marks because I did not read the question clearly and that made me loose marks on some of the questions. 3) The media terminology I did not get was question 9 and i believe i did not get that because of I did not read and that i should of went over each topic on media. 4) One of my strongest question was question 1 and 2 and I believe that it was my strongest question because I to denotate the advertisement and identify what is in the question what and what is inside and what it looks like. 5) One of my weaker question was question 3 because I did not read the question carefully and that it was more of a connotation question and you had t...