OMO advert: blog tasks

1) What year was the advert produced?
It was produced in 1955.
2) How were women represented in most adverts in the 1950s?
In the 1950s women were presented as inferior to men and men are more superior. Also, they had to be housewives and had to stay home and clean and have to listen to men.

3) How does the heading  message ('OMO makes whites bright') and typography promote the product?
The title is written in serif.This looks modern and it is more see able to the reader. This is also keep on showing up numerous which make this funny and also at the same time annoying,

 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?
The women that the women is wearing is trying to say that they have to look good at all times.Also, the costume she is wearing suggest she has to wear cleaning clothes at all times.
5) Why is a picture of the product added to the bottom right of the advert?
The picture of the product is located in the bottom right of the advert because to the explanation which will catch the readers eye.6) What are the connotations of the chosen colours in this advert?
The conn

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.
The anchorage text is like a child speaking to their mother which shows how effective the product is reinforced the maternal stereotype.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.
Women are represented represent beauty as she is wearing red lipstick

 9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?
The preferred reading is that women should buy this product to clean.

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?
The oppositional reading is that its sexist and both men and women should do house chores

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