Represent NHS Blood & Transplant campaign: blog tasks

1) What does BAME stand for?
Black
Asian
Minority
Ethnic

2) Why is there a need for blood in the BAME community? 
The need for blood in the BAME community is that there is only a few who are blood donates which is only 3% of the BAME community.

 3) What does this advert want people to do once they've seen it (the 'call to action')?
After the audience have watched this advert the would like this community to donate blood

 4) Why is the advert called 'Represent'?
This is because it represents the BAME community

5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous.
The reason why they have used famous celebrities in this advert for example Lady Leshurrr, Ade Adepitan, Chuka Ummuna is that if people know them they will be more drawn in.

6) Why is there a slow-paced long shot of empty chairs at the end of the advert?
This is to show that people are not donating blood and also that people are dying as a result.



7) How does the advert match the key conventions of a typical urban music video?
This is because it is in a setting of a urban place.



8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
The race subverts BAME stereotypes because there is a black scientist although scientist are mainly  shown as white people.Age subverts stereotypes as the younger actors are portrayed as  hard-working.

 9) How does the advert reinforce certain stereotypes of the BAME community? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?

 This is because black actors are almost all the time associates with jobs for example footballer singers dancers.

 10) Choose one key scene from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).

 Costume- Sports wear is worn to reinforce the urban background.
Lighting- Mid-day , dark and gloomy sunlight to reinforce London's miserable weather.
Actor- Lady Leshurr , a British grime and hip hop rapper,singer and producer .
Makeup-Makeup is used on Lady Leshurr which reinforce the stereotype that women need to look attractive at all times.
Props- No props used.
Setting- Music video is set in London , on top of a roof top which is dirty and old.

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