Daily Mirror case study

 Language


1) Write the definition of the following key language for newspaper front pages:

Masthead: The title blocked the newspaper 'RED TOP'

Pug: something  to catch the readers eye

Splash Head: The lead story

Slogan: Sums up ethos of newspaper

Dateline: The date the newspaper is published

Kicker: Story at the top of the newspaper

Byline: The name of the article writer

Stand first: Introductory paragraph usually in bold

2) How much does a copy of the Daily Mirror cost?

A copy of the Daily Mirror costs 80p.

3) What are the main stories on the CSP edition of the Daily Mirror (see above)?

The main story on the CSP edition of the daily mirror is The new bond movies, Measles epidemic fear and the royal family.

4) Why is the choice of news stories on the Mirror CSP front page typical of a tabloid newspaper?

The tabloid usually features celebrity gossip, The royal family and sports.

5) What is the balance on the Daily Mirror front page between images, headlines and text?

There are more pictures than text this is because it is aimed at a working class audience


Audience

1) What is the target audience for the Daily Mirror?

The target audience for the Daily mirror is working to middle class people.

2) Why does the Mirror front page story appeal to the Daily Mirror audience?

The Mirror front page story appeals to the Daily mirror audience because it is mainly about the royal family which the audience would enjoy as it is a big part of the nation and if some of the audience are patriotic, then they would think the royal family is amazing.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.

An audience would enjoy reading the Daily Mirror as:

Personal identity - The royal family are having a row so the audience can relate it as it seems like one of their family rows.

Personal relationship - The audience feel like they know the royal famiyl.
                                -'Wills' 'Harry' 'Kate' - informal and friendly
                                -Royal family get lots of media courage. Particularly in tabloids.
                                - Appeal to Mirror audience - Old + working class
                                - Traditional
                                -Patriotic 

4) Why are print newspapers generally read by older audiences?

Print newspaaper

5) How is the 'Wills and Harry royal rift' story on the double page spread constructed to appeal to Daily Mirror readers? 

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